Last week I attended my first Triangle Social Media Club meeting hosted by Zach Ward from DSI Comedy.  I had been trying to meet one of the founders of the group, Wayne Sutton, for quite some time without much success and luckily saw his tweet regarding the upcoming opportunity.  The premise of the meeting was to showcase how analogous improvisation is to the art of social media.

 Not that any of you would know this, but I spent a great deal of time on ‘the stage’ in a previous life so this teaser was irresistible.

We gathered, about 25 of us, in the dark, musty theatre.  After the ritual milling around networking, Zach spoke to the group; first, showcasing how he has implemented and utilized a successful social media strategy to brand and promote himself and his theatre then secondly, to explain a core tenet of improvisation – Yes, And

Apparently, to be a successful (aka, funny) improviser, you need to master the skill of taking someone’s statement, AGREEING with it enthusiastically, and then BUILDING on it with a statement of your own.

Let me show you:

Jack: “My son loves dinosaurs”
Matt: “YES, your son does love dinosaurs AND so do I”
Jack: “YES, you do love dinosaurs AND I can never remember the names of them”
Matt: “YES, you can NEVER remember the names of dinosaurs AND neither, can I”….

I think we get the picture.

It’s this process of providing unconditional support to someone’s thought or idea and then augmenting it in a – and this is the tricky part – positive way.  This doesn’t work if you use the words “Yes, And…” but fill the gaps with statements that are typically preceded with “No, But.”  It also falls flat on its face if it isn’t authentic – which for some, might be the really tricky part.

The key here is to resist pushing your own agenda.  Let me say this again; resist pushing your own agenda. 

The rewards of “Yes, And…” seem obvious – outside of side-splitting laughter, you engender good will and establish a relationship that screams: “YES, let’s create a win/win scenario AND I’m ok helping you win first.”

Is it just me or does this seem like a viable life platform? 

YES, Zach had a lot of insightful words for us that night AND I walked out richer for the experience -a worthy blog topic, a fresh illustration to share with clients, renewed zest for my social media activities, and an inspiration to return to the stage. 

Dodging the ripe fruit and hook for yet another week – the MarketingSmack’s home theater is still at: www.marketingsmack.wordpress.com or visit us at www.summitstrategypartners.com.