Sometimes You’re the Windshield…..(the life of the ‘Connector’)

April 15, 2010

I was looking for a lost email yesterday when I stumbled upon an online introduction I made in August of 2006.  I chuckled while reading it – in it I state:

Given my conversations with each of you, I think the two of you would benefit from knowing one another.  Consider yourselves introduced.  Would love to hear how it turns out.”

Fast forward three and a half years and I find myself in the midst of re-branding their co-founded company, Innovalyst.

I wish I could say all my connections end up in such a lucrative way – both financially and personally – as my relationship with these two individuals has grown and flourished over the years.

But alas, being a “connector” as defined by Gladwell in his Tipping Point book has not always proved so.  Case in point, a couple of years back I had a client who provides a shipping software solution for 3PLs, shippers, brokers and carriers.  We had a great working relationship and to this day I can call on Geoff to be a reference on my behalf – or at least I hope so, after this blog.  Well, at some point I met someone over coffee who gave me a sixth-sense type feeling and within days of that coffee I sent one of my ‘Consider yourselves introduced’ emails to both of them.

Fast forward again – this time about a year or so and my coffee networking buddy became Geoff’s CMO (Chief Marketing Officer) and within his first week had the pleasure of firing me.  Ouch.  Not personal – but not fun.

I can’t stop connecting people – it would be like asking me to stop eating Oreo’s dunked in milk.  It doesn’t even seem to be a frontal lobe activity anymore – sometimes I just know two people need to meet.  The real question is can you monetize your gift or is it a loss leader – so to speak?

If Hugh and Paul had not met would there be an Innovalyst?  And, even though Les fired me and I have not subsequently seen revenue from Transite  – is it money in the karmic bank so to speak? 

Or as my friend Janet, reminded me just now on the phone – sometimes you’re the windshield; sometimes you’re the bug. 

Like a moth to a flame – my hopes are you will rush right out and get SMACKED, weekly.  www.marketingsmack.wordpress.com

As an aside: My friend Janet is the President of KJAS, parent company of  Ethical Advocate,  who also has developed a long-term business relationship via one of my connections.  See, I told you I can’t stop.

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3 Responses to “Sometimes You’re the Windshield…..(the life of the ‘Connector’)”


  1. Great article, can relate to it. Your ability to connect people is not about you, it is about your insight as to how others can benefit together without you. Truly this is what life is all about, giving life back through talent and wisdom. How sad our world would be without people like you who find joy in others’ success. You can add this to what is most likely a long list of silent victories for yourself! Thanks for sharing…and it’s a GOOD thing that you cannot stop this!


  2. […] This post was mentioned on Twitter by Brent Sprinkle. Brent Sprinkle said: Sometimes You’re the Windshield…..(the life of the ‘Connector’) « Marketingsmack's Weblog http://goo.gl/RG8V […]


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