A Friend of Mine……

November 19, 2009

I, along with 1199 others, attended Internet Summit 09 in Raleigh two weeks ago.  I spent an entire day roaming dimly-lit, cold rooms filled with information-hungry (and for some of us just plain hungry) audience members listening to panel after panel discussion on relevant, hip, state-of-the-moment current events.  

I have been writing MarketingSmack now for almost a year and can count on a couple hundred reads each time around.  Secretly, and I guess now not so secretly, I have been wondering how to reach a larger audience.  Towards the end of a session on blogging, I raised the question.  Why not?  Here was a sofa full of the likes of Andy Beal and Rick Klau

“If someone had a blog and wanted to generate a larger readership, what would you recommend?” I asked from the front table.  Immediately someone retorted “Who is this blogger—you?”  “Ahhh, a friend” was my not-so-quick-witted reply.  Well, they were very generous to my ‘friend’ with advice –

1. blog MUCH more frequently

2. the audience might just be the right size

3. become more involved and participatory in fellow blogger’s worlds.

So, here it is a couple of weeks later and I can’t seem to muster the nerve to bombard my audience with more than a weekly blog.  I know I’m witty and clever but geez what could I possibly have to impart that requires blogging MULTIPLE times – dare I say someone suggested 10 to 20 times per week?  Is it a black and white situation?  If you don’t blog that prolifically you won’t gain a significant audience? 

Then there’s the idea that my audience size is Goldilocks ‘just right’.  Again, I am confused.  Don’t I want my brand in front of as many as possible?  Yes, I do understand that it needs to be the right people but there is something to be said about critical mass and finding atypical, out of the ordinary applications for your product or services.

And, finally the concept of gaining exposure by participating in the world of other’s online adventure.  In a short five minutes I became a believer of this one.  Reading Marketing Pilgrim, I stumbled upon an excerpt of an interesting paper on “US Interactive Marketing Forecast by Industry, 2009-2014″ by Forrester and retweeted it – within five minutes (and I am not exaggerating) I received an email from Forrester letting me know they were ‘Following Me’. 

Thanks Guys.

So, here I sit mulling over the numerous strands of advice and wonder what has legs – what is relevant beyond the pushing of Smack?  Out of the three, I think genuine interest in what other’s are espousing and lending a hand in spreading their message resonates – in a ‘pay it forward’ type way.

While it never hurts to have expert advice, what really matters is what you all think.  Let me have it – never too late.  MarketingSmack can be found at www.marketingsmack.wordpress.com or visit us at www.summitstrategypartners.com.


3 Responses to “A Friend of Mine……”

  1. Assuming you don’t plan to publish any porn i would say the next biggest would be controversy. Even if your theories are mainstream, couch them in things that people like to talk about; sex sells; if it bleeds, it leads; if you break it, you buy it. I like marketing as much as the next guy and I might be categorized as at least slightly cerebral, but I also like drinking stories, tall tales of sexual escapades and Dukes of Hazard car chases.

    I market my company to a select niche audience. Do you? Unless your specialty is corporate takeovers then what you are really interested in is stories. Parables. David v. Goliath. If you want someone to comment, say something they will disagree with. Do the worshipers in a church talk back to the preacher? No. Because they know what he is going to say and they like it.

    My vote is for controversy. Unconventional thought. Topical analogies that aren’t quite right. The goal for a blog is to facilitate discussion, draw trolls and then have fun knocking them over the head.

    Plus most of the people that read your blog aren’t that bright. (trying to do my part here.)

  2. Brandon J. Van Every Says:

    Just blog 7 different audiences, 1 per day. Who says you have to grow the same audience? I’ve done this as a survival tactic in various online forums. Sometimes I am prone to ‘binging’ on the number of posts I make. To keep people from getting totally sick of me, I’ll go to a different forum to get my ya yas out.

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